// grow

Data without action is just noise.

Most businesses have Google Analytics installed. Almost none are using it to make decisions. We fix both parts of that problem.

What's included

  • Analytics setup & configuration

    GA4 and GTM set up correctly with a proper event taxonomy — not the default installation that tracks almost nothing useful.

  • Conversion tracking

    Forms, calls, purchases, scroll depth, video, downloads — every meaningful action tracked and attributed.

  • Custom dashboards

    Looker Studio reports built around your actual KPIs — not the default GA4 templates nobody reads.

  • Funnel analysis

    Where users are dropping off and why — traced to specific pages, devices and traffic sources.

  • User behaviour analysis

    Heatmaps, session recordings and click maps — what users are actually doing versus what you assumed.

  • A/B and multivariate testing

    Statistically significant tests with a hypothesis and required sample size defined before we start.

  • CRO for ecommerce

    Checkout, product pages and cart — revenue per visitor as the north star metric.

Technologies & platforms

GA4Google Tag ManagerLooker StudioHotjarMicrosoft ClarityOptimizelyVWO ...and others

The UWEB angle

What we do differently.

Every report ends with a prioritised action list — what to fix first, why and what improvement to expect. We don't send 40 graphs and let you draw your own conclusions. The data tells a story. Our job is to translate it.

Common questions

We already have Google Analytics — do we need help?
Having GA4 installed and having it correctly set up are very different things. Most implementations miss key events, track internal traffic and produce reports nobody acts on. We audit first.
What's the difference between analytics and CRO?
Analytics tells you what's happening. CRO uses that data to systematically improve conversion rates through testing. Analytics without CRO is reporting; CRO without analytics is guessing.
How do you run A/B tests?
Using tools like VWO or Optimizely. Each test has a hypothesis, success metric and required sample size before we start — so results mean something.
How quickly can CRO show results?
Quick wins (fixing broken tracking, removing form friction) can show results within days. Systematic testing compounds over 2–3 months.

You might also need

SEO & GEO

Rank on Google today. Show up in AI-generated answers tomorrow.

Paid Ads

Google, Meta, TikTok and Snapchat — every euro optimised for customer lifetime value.

Ecommerce

Online stores that convert — Shopify, WooCommerce, custom builds and migrations.

Ready to talk about analytics & cro?

No commitment required. We'll tell you honestly if we're the right fit.

Let's talk about Analytics & CRO →