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Email still has the highest ROI of any channel. Most people just do it badly.

If your open rates are under 25% or your automation sequences haven't been touched in six months, there's money sitting in your subscribers' inboxes.

What's included

  • Campaign strategy & design

    Emails people actually open, read and click — designed around the subscriber's context, not a template library.

  • Automation flows

    Welcome, nurture, post-purchase, win-back and abandoned cart — built once, earning continuously.

  • List management & segmentation

    Clean lists, meaningful segments and sending to people who actually want what you're sending.

  • Deliverability audit

    SPF, DKIM, DMARC, sender reputation — the technical foundation that determines whether emails arrive.

  • A/B testing

    Subject lines, send times, content and CTAs — tested with enough volume to mean something.

  • Platform setup & migration

    Klaviyo, Mailchimp, ActiveCampaign, Brevo, HubSpot and others — whichever fits your stack and budget.

  • Revenue-focused reporting

    Reports built around revenue per email, not open rates. The metric that pays.

Technologies & platforms

KlaviyoMailchimpActiveCampaignBrevoHubSpotPostmarkLitmus ...and others

The UWEB angle

What we do differently.

We track revenue per email, not just opens. A 40% open rate with no purchases is worse than an 18% open rate with a 5% click-to-buy rate. We report on the metric that pays and optimise toward it.

Common questions

Our open rates have dropped — what's happening?
Likely a combination of Apple MPP inflating historical opens and deliverability issues. We audit both and give you a clear picture before recommending fixes.
How many emails should we send per month?
More is not better. We find the right cadence through testing — not a one-size-fits-all rule.
Can you build automations in our existing platform?
Yes. We work with most major platforms. If you want to migrate, we'll manage that too.
What's the difference between a campaign and an automation?
Campaigns are one-off sends. Automations run continuously based on triggers — a new subscriber, a purchase, an abandoned cart. Automations usually have higher ROI because they reach people at exactly the right moment.

You might also need

Paid Ads

Google, Meta, TikTok and Snapchat — every euro optimised for customer lifetime value.

Analytics & CRO

GA4, GTM, funnel analysis and conversion optimisation — data that ends in action.

Content & Creative

Product photography, video and short-form content planned for where it will actually live.

Ready to talk about email marketing?

No commitment required. We'll tell you honestly if we're the right fit.

Let's talk about Email Marketing →