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Rank on Google today. Show up in AI answers tomorrow.

Search is changing faster than most agencies are keeping up. GEO — optimising for AI-generated answers — is here now. Most agencies haven't started yet.

What's included

  • On-page SEO

    Titles, meta, headings, internal linking and copy — the fundamentals done properly, not as an afterthought.

  • Technical SEO

    Speed, Core Web Vitals, crawlability, schema markup, canonicals and sitemaps — the technical foundation search engines need.

  • Local SEO

    Google Business Profile, local citations, geo-targeted content and map pack visibility for businesses with a physical location.

  • Keyword research & content strategy

    Research grounded in actual search intent and commercial value — not keyword density.

  • Link building

    Relevant, earned links from real sites. No spam, no PBNs, nothing that creates risk for a short-term boost.

  • GEO — Generative Engine Optimisation

    Structuring content to appear in ChatGPT, Perplexity, Google AI Overviews, Claude and Copilot answers.

  • SEO audits

    Prioritised action plans — what to fix first, why, and what impact to expect from each change.

Technologies & platforms

Screaming FrogAhrefsSemrushGoogle Search ConsoleGA4PageSpeed InsightsSchema.org ...and others

The UWEB angle

What we do differently.

GEO isn't a trend we're jumping on — it's where search is heading and we've been building for it. When someone asks an AI assistant a question in your industry, we want your business in that answer. The agencies that ignored this will be explaining in 12 months why organic traffic dropped when AI Overviews expanded.

Common questions

How long does SEO take?
Technical fixes can improve rankings within weeks. Content and link-building compounds over 3–6 months. We'll tell you what's realistic for your specific situation, not what sounds good.
What is GEO and do we need it?
GEO (Generative Engine Optimisation) is structuring content so AI tools like ChatGPT, Perplexity and Google's AI Overviews cite your business in answers. Search behaviour is shifting. Preparing now is the right call.
We've been burned by bad SEO agencies — how are you different?
We show you exactly what we're doing and why. No black-box reports. No traffic spikes from irrelevant keywords. We optimise for leads and revenue, not rankings for their own sake.
Do you write content too?
We provide content strategy and detailed briefs. For production we work with your team or our Content & Creative service.

You might also need

Web Development

From presentation sites to complex web apps — on the right stack for what you actually need.

Analytics & CRO

GA4, GTM, funnel analysis and conversion optimisation — data that ends in action.

Content & Creative

Product photography, video and short-form content planned for where it will actually live.

Ready to talk about seo & geo?

No commitment required. We'll tell you honestly if we're the right fit.

Let's talk about SEO & GEO →